Lange Graphics

First in Quality. First in Technology. First in Service.

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Commercial Printing

Brochures, Annual Reports, Pocket Folders, POP Display Materials, and more. If it's printed on paper — we do it better than anyone.

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commercial printing...

Plastic Printing

High quality printed PVC Vinyl, Static Cling Vinyl, ClingZ®, Pressure-Sensitive Vinyl, Lenticular hologram images and much more.

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plastic printing...

Digital Printing

On-demand digital printing of exceptional quality on a variety of papers and vinyls with true variable data personalization capability.

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digital printing...

Envelope Printing

From simple one- and two-color business envelopes of all varieties to custom-converted, full-color envelopes — we can do it all for you!

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envelope printing...

Consider grade, surface, and weight

There are three basic considerations necessary for specifying paper: grade, surface, and weight. In North America, coated papers are categorized by the AF&PA (American Forest and Paper Association) into #1, #2, #3, #4, and #5 grades, based on brightness, as the following chart indicates. AF&PA standard grade classifications (all finishes):

Lange Graphics' paper-grade and brightness chart

Printing paper grades and brightness ratings

Brightness is reflected light. With lower brightness, overall contrast is reduced and highlights are dulled. Brighter papers cost more, generally speaking, since brightness is a result of adding costly additives such as titanium dioxide to the stock.

Not all papers within a given grade category are equal, however. European and Asian coated papers tend to cost less than American sheets, but tend to contain less paper pulp content and more coating than American sheets. Differences in ink holdout, smoothness, opacity, the amount of coating, side-to-side consistency, and runability must be taken into account as well. It is also important to note that coated papers can have either a blue white or warm white color cast, which can affect the appearance of the printed piece.

Papers come in a variety of surface types and, once again, individual stocks vary within a classification. The most common coated surfaces are cast-coated, gloss, dull, matte, silk, and embossed; uncoated grades come in a wide variety of finishes such as smooth, linen, vellum, and felt. Each of these surfaces will provide different print quality and overall appearance. Each has its strengths and appropriateness for a particular job.

Read more about selecting the right paper.